Thursday, October 9, 2008

Otto Neurath..

Was amazing. Invented ISOTYPES (International System of Typographic Picture Education) in order to help facilitate the rebuilding of Germany and Austria after WWI by making the situation easier to understand for the common people so they would get behind all the plans. The aim was a more universal self-explanatory visual representation. "Neurath believed that, in the same way that the cathedral was the bible of the illiterate in the Middle Ages, his visual system would allow common people to grasp statistical data, making them more informed and better citizens." from Uncharted Kahn: The Visuality of Planning and Promotion by Andrew M Shanken, Art Bulletin June 2006 p 317

Insane collection of book and magazine scans on Neurath and ISOTYPES
http://www.fulltable.com/iso/index.htm

His ideas are similar to that of Wurman's, in that we can all be liberated if only we could better digest the information around us. Span the distance with good design!

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